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Title details for Trump University Branding 101 by Donald Sexton - Available

Trump University Branding 101

by Donald Sexton
Donald J. Trump
ebook
Read a sample Read a sample

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.

In Trump University Branding 101, you'll learn how to:

  • Build a powerful brand that increases the sales and profits of any business
  • Launch your entrepreneurial brand
  • Manage the differences between service branding and product branding
  • Develop a brand for your real estate investments
  • Make your brand far more than just a name or logo
  • Develop clear positioning and brand strategy
  • Successfully communicate your brand
  • Choose an appropriate brand name and logo
  • Reinvigorate a struggling brand
  • Use guerrilla branding for your small business
  • Build your own personal brand for career development
  • Keep your brand image consistent
  • Grow your brand over time
  • Use your brand to increase the overall value of your business
    • Expand title description text
    Publisher: Wiley

    OverDrive Read

    • ISBN: 9780470524152
    • Release date: March 25, 2010

    EPUB ebook

    • ISBN: 9780470524152
    • File size: 4347 KB
    • Release date: March 23, 2009

    Formats

    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience.

    In Trump University Branding 101, you'll learn how to:

  • Build a powerful brand that increases the sales and profits of any business
  • Launch your entrepreneurial brand
  • Manage the differences between service branding and product branding
  • Develop a brand for your real estate investments
  • Make your brand far more than just a name or logo
  • Develop clear positioning and brand strategy
  • Successfully communicate your brand
  • Choose an appropriate brand name and logo
  • Reinvigorate a struggling brand
  • Use guerrilla branding for your small business
  • Build your own personal brand for career development
  • Keep your brand image consistent
  • Grow your brand over time
  • Use your brand to increase the overall value of your business
    • Expand title description text
    Business Nonfiction