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Title details for Guerrilla Marketing for Nonprofits by Jay Levinson - Available

Guerrilla Marketing for Nonprofits

by Jay Levinson
Chris Forbes
ebook
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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%—a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances.

  • Introduces the “seven golden rules" for fundraising success and recruiting volunteers
  • 200 proven weapons of Guerrilla Marketing customized for nonprofits
  • Covers publicity and social media tactics specific to the nonprofit community
  • Concepts are illustrated through real-world examples and comparison tables
    • Expand title description text
    Series: Guerrilla Marketing Publisher: Entrepreneur Press

    Kindle Book

    • Release date: July 1, 2010

    OverDrive Read

    • ISBN: 9781613080078
    • Release date: July 1, 2010

    EPUB ebook

    • ISBN: 9781613080078
    • File size: 1147 KB
    • Release date: July 1, 2010

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%—a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances.

  • Introduces the “seven golden rules" for fundraising success and recruiting volunteers
  • 200 proven weapons of Guerrilla Marketing customized for nonprofits
  • Covers publicity and social media tactics specific to the nonprofit community
  • Concepts are illustrated through real-world examples and comparison tables
    • Expand title description text
    Business Nonfiction