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Business Plans For Dummies

ebook

Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success 

Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it – and unfortunately, several don't – in today's competitive marketplace.

Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to: 

  • Create a detailed business plan
  • Put that plan into action (instead of in a drawer) 
  • Use the plan to secure financing 
  • Prepare for opportunities
  • Avoid common pitfalls 
  • In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to: 

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others 
  • Clarify and crystallize your company's mission, vision, and values 
  • Analyze your industry and your competition 
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes 
  • Objectively analyze your company's stren

  • Expand title description text
    Series: Dummies Publisher: Wiley

    OverDrive Read

    • ISBN: 9781118054413
    • Release date: March 10, 2011

    EPUB ebook

    • ISBN: 9781118054413
    • File size: 30375 KB
    • Release date: March 10, 2011

    Formats

    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success 

    Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That's why so many businesses have difficulty making it – and unfortunately, several don't – in today's competitive marketplace.

    Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You'll learn to: 

  • Create a detailed business plan
  • Put that plan into action (instead of in a drawer) 
  • Use the plan to secure financing 
  • Prepare for opportunities
  • Avoid common pitfalls 
  • In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You'll discover how to: 

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others 
  • Clarify and crystallize your company's mission, vision, and values 
  • Analyze your industry and your competition 
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes 
  • Objectively analyze your company's stren

  • Expand title description text